Apps Provide Instant Customer Interaction
Apps are utilized as marketing tools and revenue sources for start-ups and established businesses, accounting for over $41 billion in annual global revenue. This makes the use of mobile applications for branding and marketing your products a necessity.
Currently, people spend about three hours per day on their mobile devices.
As much as 90% of their mobile usage is spent on an app.
As a start-up, you have to use your funding wisely, taking full advantage of available tools to promote your business on a limited budget. How do you maximize your available budget to best serve your business?
As an established business, you have to adapt to the ever-changing landscape of online advertising and customer service management to stay relevant and visible in a global market. How do you promote your existing brand to mobile app users?
Although the needs vary for each company, the solution is the same. It is time to invest in a mobile app for your company, or develop an app as a product for your business.
Mobile Product and Service Promotion
The temptation for some start-ups is to hold off on developing a mobile app, putting the funding and resources into other areas. The problem with this strategy is that it could be hurting your business by cutting you off from the instant customer interaction your business needs for growth and development. Start-ups can suffer more for the lack of a mobile app than for paying for a mobile app to be developed and branded with the company name.
Likewise, established companies can be lulled into a false sense of security, feeling that a change is unnecessary. After all, their customers can reach them on the company website like they always have.
Whether you own a startup or an established business, your customers need access to your products and services for your business to grow. Can you really afford not to invest in an app?
Mobile applications and the need for mobile-ready sites have become a necessity for any business.
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