PPC Campaigns Work
Just as with a traditional brick-and-mortar business, you have to advertise so that people notice your business online. One of the best ways to do this is with a PPC, or pay-per-click campaign, in which sponsored links are used to drive traffic to a website. These sponsored links are the ads in blue at the top of your search page. Some are simple text ads while others have images and pricing included in the ad.
How PPC Works
A website is created for a gardening supply store and needs to advertise. The owners decide to run a pay-per-click campaign that places ads for organic potting soil. The campaign catches the attention of people looking for gardening supplies and provides quick, easy access to the website offering organic soil. Once on this site, shoppers can see the product that was advertised, as well as other products the site has to offer.
PPC provides multiple benefits:
PPC Verses Organic
The alternative is using the organic approach, in which traffic finds its way to a site through search results from Google and other search engines. These results are usually found on the first page and come from specific searches. In the example of the gardening site, with no pay-per-click campaign in place to drive traffic, the website gets visitors when someone specifically searches for organic potting soil or other products the site has to offer. The organic approach leaves site traffic to chance whereas the PPC campaign will create a highway that diverts traffic from search engines to the site. This gives consumers a front door to your website for fast, productive results.
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